Sweetgreen
Art Direction + Design
As Senior Brand Designer at Sweetgreen, I work across campaigns, product launches, and everyday brand moments, bringing ideas to life across digital and physical touchpoints. My work spans concept development, art direction, photoshoots, design and production, with a focus on building thoughtful, cohesive visual worlds.
Summer 2026
Art Direction: Caroline Cogliani
Design: Caroline Cogliani, Evelyn Lee
Photography: Peden + Munk
Illustration: Hayley Watson
For Sweetgreen’s summer campaign, we partnered with iconic chef and food pioneer Alice Waters to celebrate peak-season produce. Centered around a limited-edition Peach + Goat Cheese Salad, the campaign captured the abundance, warmth, and simple pleasure of a perfectly ripe peach.
Fall Harvest 2025
Design: Caroline Cogliani, Mira Thekdi
Creative Direction: Jillian Wheeler
Art Direction: Micah Woods
Photography: SecondStory
For Sweetgreen’s Fall Harvest campaign, we partnered with Love Island’s Nic Vansteenberghe to bring Olandria’s dream “countryman” to life. Playing off their relationship and Nic’s newfound internet fame, the campaign placed him in a playful, romanticized harvest world to celebrate the return of sweetgreen’s fall menu.
Ripple Fries
Design: Caroline Cogliani, Mira Thekdi
Creative Direction: Jillian Wheeler
Art Direction: Micah Woods
Photography: SecondStorySweetgreen introduced Ripple Fries, its first-ever fry, with a campaign that brought a playful new energy to the brand. Leaning into the unexpectedness of Sweetgreen making fries, the work built a bold visual world around the launch, bringing the product to life across social, digital, and in-restaurant touchpoints.